| 标题 | VR Power Trainer |
| 广告公司 | R/GA |
| 广告战役 | VR Power Trainer |
| 广告主 | PowerChair Football Argentina |
| 品牌 | PowerChair Football Argentina |
| 首次发布日期 | 2016 / 11 |
| 行业领域 | 疾病认知、救助机构 |
| 问题 | Powerchair is an NGO oriented to giving wheelchair users the chance to participate in Argentina’s most popular sport, football. Initially players would get together at a set location to play soccer with their motor-powered wheelchairs. These players often have little to no mobility and therefore need to be accompanied to the physical location of their training sessions. The national squad players live far away from one another, which makes it difficult for them to practice together consistently. Since not many people know about this NGO, it takes a lot of effort for them to achieve their goals. These difficulties impeded their growth as a team and did not allow effective improvement. The key challenges were to achieve the most real VR training platform possible and adapt its hardware to the wheelchair so it can be used by the players in their homes. They had a very specific set of needs regarding training that were at the core of our thinking. Fulfilling those needs would help us achieve our objectives and help the team to get the kind of results that would attract media attention and more players to the sport. With this mindset, we set out to develop a design approach solution to the problem. Using human-center design we were able to discover the solutions that would help us fulfill the needs of the players by designing a functional system on a relatively new platform that could be replicated very easily. We designed our environment around player provided information, that helped us to take advantage of the player’s knowledge of the game and include it in the digital experience with the maximum fidelity so it feels as real as possible. |
| 结果 | We co-created the VR simulator exercises with the coach based on the players need. We mapped problems according to the context and prioritized them. The biggest challenges were: - Low training frequency - Necessity of constant supervision because of their condition - Logistic challenges for moving the athletes from one corner of the country to the other So, we created a VR simulator to help players to improve their skills allowing them to train in a virtual space without going through the hassle and logistics of being transported to the same training space. We did it based on 4 experience pillars: - Control - Aim - Position - Speed We worked with tech, creating fast proofs of concept and trying them with the real players, we had feedback and validations every week, we tested them in controlled environments and validate them out in the field to make it as real as possible. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 美术指导 | Sebastian Graccioli |
| 创意总监 | Sebastian Graccioli |
| 创意总监 | Diego Gueler |
| 设计师 | Guillermo Lizarzuay |
| 制作公司 | Bomba Cine |
| 制作公司 | Casa Kiev |
| 导演 | Nahuel Varela |
| 导演 | Federico Castro |
| 制片 | Guillermina Ortiz |
| 制片 | Julieta Zajaczkowski |
| 制片 | Florencia de Mugica |
| 广告公司制片 | Rosario Dobroevic |
| 音乐公司 | Casa Kiev |
| 创意团队 | Christian Leal Saint-Jean |
| 创意团队 | Sebastián Higueret |
| Director of Creative Technology | Andres Pagella |
| 剪辑师 | Julián Vey |
| 执行创意总监 | Mariano Jeger |
| Music & Sound Design | Salmon Osado |
| 编程人员 | Fernando Draghi |
| 编程人员 | Nicolas Schteinschraber |
| User Experience Architect | Federico González |
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