| 标题 | Mini Varsky |
| 广告公司 | Ogilvy Argentina |
| 广告战役 | Mini Varsky |
| 广告主 | DirecTV, Inc. |
| 品牌 | DirecTV Sports |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 广告口号 | Mini Varsky |
| 剧情简介 | The World Cup strikes again and DIRECTV needs to generate an appealing activation based on its differential: its content and expert journalists, through situations that establish a link between their target and the brand.The insight: The annoyance generated by those who know nothing about football making the foolish comments while watching it.We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Maximiliano Maddalena |
| 创意总监 | Alejandro Blanc |
| 创意总监 | Sebastian Graccioli |
| 文案 | Facundo Alvarez |
| 文案 | Marcela Pacheco |
| 美术指导 | Sebastián Cestaro |
| 美术指导 | Alan Wesley |
| 美术指导 | Javier Biondo |
| 制作公司 | ORUGA CINE |
| 导演 | Fede Russo |
| 制作公司制片 | Ioni Borisonik |
| 广告公司制片 | Estefania Iselli |
| 广告公司制片 | Gastón Sueiro |
| 广告公司制片 | Viviana Simone. |
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