Melissa Martinez (Mel)

I am a Marketing and Communications specialist with a passion for telling stories that build brands.

I’ve had the opportunity to collaborate with some of the most brilliant marketers and brightest industry up and comers to do some great story telling. Whether it was reinvigorating an iconic brand through nostalgia, or keeping a 10+ year global positioning fresh – the key to telling great stories always started by putting people first. A killer (human) insight and the best people working together to be innovative, take risks, challenge category conventions and push the bounds of creativity to tell the right story in the right place.

In my current role, as Chief Marketing Officer for DDB New York, I still get to tell a good story –in this case, the DDB New York story. Part of this will include driving key strategic marketing and communications initiatives for the agency as well as leading all new business development and organic growth for New York.

As a former business management lead, my aim is to bring an innovative approach to business development that leverages what I’ve learned from working across such a diverse range of categories (healthcare, financial services, telecommunications, entertainment, consumer-packaged goods and various non-profit organizations) and brands.

I am always looking for a good opportunity to collaborate and look forward to connecting with my current and former colleagues and welcome the opportunity to continue to network with like-minded industry professionals.