| 标题 | The Ramp Lesson |
| 广告公司 | VMLY&R Kansas City |
| 广告战役 | The Ramp Lesson |
| 广告主 | Driver's School Argentina |
| 品牌 | Driver's School |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 驾校 |
| 剧情简介 | In Buenos Aires, Argentina, not everyone respects the ramps for the disabled. As one of the most important Driving Schools we decided to do something about it. We identified streets that registered more of these parking violations. We waited until cars parked blocking the ramps and when the owners left their cars: Juan María Nimo, an athlete with different capacities and ex motocross champion, jumped over those cars with his wheelchair. Once Juan María made the jumps we left the vehicles owners a sticker with a QR code stuck on the door. While scanning the code they got surprised to see what we have done over their car and could learn the message of the campaign: Respect the ramps. Driver’s School. |
| 媒体类别 | Direct Response |
| 长度 | |
| 首席创意官 | Nacho Coste |
| 执行创意总监 | Pancho Esposito |
| 创意总监 | Franco Echevarría |
| 文案 | Cheko Jovanovich |
| 文案 | Juan Manuel Fombella |
| 美术指导 | Juan Sebastián Lagos Avellaart |
| 美术指导 | Juan Marino |
| 美术指导 | Mariano Lampacrescia |
| 美术指导 | Ezequiel Miguelón |
| 制作公司 | SAKE |
| 执行制片 | Pedro Saleh |
| Integrated Project Lead | Diego Mc Loughlin |
| Online Chief Producer | Fernanda Molas |
| Online Producer | Esteban Budassi |
| Director (Palermo Films) | Tomás Coste |
| 摄影指导 | Martín Catz |
| Post Production Company | Zoom Desarrollos Digitales |