| 标题 | #LikeAGirl (print) |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Rewrite the Rules |
| 广告主 | Procter & Gamble |
| 品牌 | Always |
| 首次发布日期 | 2014 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Judy John |
| 创意总监 | Judy John |
| 创意总监 | Becky Swanson |
| 创意总监 | Milos Obradovic |
| 文案 | AJ Hassan |
| 文案 | Angel Capobianco |
| 美术指导 | Hmi Hmi Gibbs |
| 美术指导 | Nick Bygraves |
| 广告公司制片 | Adine Becker |
| 导演 | Lauren Greenfield |
| 制作公司 | Chelsea Pictures |
| 剪辑师 | Kathryn Hempel |
| 剪辑公司 | Cutters |
| Brand Planner | Karuna Rawal |
| Brand Planner | Anna Coscia |
| Brand Planner | Rachel Darville |
| Account Lead | Annette Sally |
| 客户经理 | Heidi Philip |
| 客户经理 | Gaia Gilardini |
| 客户经理 | Sandy Kolkey |
| 客户经理 | Lisa Bamber |
| 客户经理 | Susan Lulich |
| 客户经理 | Shaina Holts |
| 客户经理 | Matteo Carcassola |
| Participation Director | Jake Bruene |
| 媒介公司 | SMG - Showtime Marketing Group, LLC. |
| PR Agency | MSL Group |
| Digital Planner | Laura Jones |