标题 | Share the care and give moms more time |
广告公司 | Le Pub |
广告战役 | Share the Care |
广告主 | Philips |
品牌 | Philips Avent |
Posted | 3月 2024 |
行业领域 | 卫生及个人护理产品 |
剧情简介 | New Philips Avent research reveals nearly two in three moms of young children have less than one hour a day for their basic needs. Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too. Philips Avent is raising awareness about the lack of time in moms’ daily lives by marking the Daylight Saving Time change in Times Square in New York City, and virtually by way of virtual out-of-home clocktower takeovers. |
媒体类别 | Web Film |
长度 | |
首席创意官 | Milos Obradovic |
Chief Strategy Officer | Bela Ziemann |
Strategy Director | Isabella Mulholland |
Communications Planning Director | Adam Lotz |
执行创意总监 | Sandrine Le goff |
执行创意总监 | Jessica Kersten |
美术指导 | Barbara Ryan |
数字艺术指导 | Alejandro Gutierrez |
客户总监 | Sanne Kragten |
执行制片 | Francesca Zazzera |
制片 | Niko Koot |
制片 | Tania Dal Pra |
制片 | Veronica Bottanelli |
Data Analyst | Tumay Mavi |
Strategy/Planning | Martina Rinciari |
Data Analyst | Hanna Janasik |
Global CEO LePub, CCO Publicis Worldwide | Bruno Bertelli |
Global CCO LePub | Cristiana Boccassini |
Digital Copywriter | Nikolay Malchev |
Senior Account Manager | Jack Furey |
Global Head of Data & Lab | Zoe Lazarus |
Global Head of PR and Communication | Isabella Cecconi |