标题 | Campari Creates (Film Case) |
广告公司 | FamousGrey |
广告战役 | Campari Creates |
广告主 | Campari |
品牌 | Campari |
首次发布日期 | 2019 / 11 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment. |
哲学 | At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony. |
媒体类别 | Product Design/Development |
长度 | |
更多信息 | www.camparicreates.be |
广告经理 | Tihana Rapic |
广告经理 | Damien Laloux |
创意总监 | Peter Ampe |
创意团队 | Jochem Van Schip |
创意团队 | Matthias Wentink |
创意团队 | Aldjia Bessalah |
设计师 | Aldjia Bessalah |
设计师 | Matthias Wentink |
设计师 | Anouk Kimplaire |
设计师 | Anne-Sophie Tonnelier |
Digital Creative Director | Tom Galle |
Client Services Director | Catherine De Block |
客户经理 | Caroline Ropsy |
客户经理 | Olivia Naudts |
Strategic Director | Jonathan Detavernier |
Director Connection Planning | Floris Adriaenssens |
数字项目经理 | Florian Hoffreumon |
Experience Director | Maarten Breda |
Web designer | Sacha Lempereur |
Developer | Arno van Biesen |
Production Director | Emily Rammant |
制片 | Marlies Neudt |
制片 | Charlotte Bodson |
Print Producer | Marja Donkers |
Print Producer | Christ Lannoy |
PR manager | Kathy Van Looy |
PR manager | Justine Parys |
PR manager | Evy Vanderwaeven |
Visual Artist | Sanne De Wilde |
Visual Artist | Athos Burez |
制作公司 | Bounce Rocks |
导演 | Burp |
后期制作 | Moxy |
后期制作 | FamousGrey Productions |