Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney.
We join the dots between people, brands + culture.
Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix.
We are a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.
>>> Fast forward to today.
We share the belief that brands + audiences need a new type of creative agency.
Traditional advertising isn’t resonating with audiences as it once did, the world is fast-moving, 3D and co-authored, yet so many brand guidelines remain static, 2D and didactic. More often than not, we not only co-own and co-create our brands with our audiences. We now need to consider how the tools available to us as brands, and audiences as fans, have moved things on. As a creative industry need to get ready for a new generation of prompt poets.
>>> Introducing worldbuilding.
As we continue to pioneer 'breaking formats' it got us thinking and talking about 'building worlds' and 'creating culture' that live beyond individual campaigns. We believe that by approaching brand campaigns through the lens of worldbuilding, brands can create even more compelling and engaging environments for stories and audiences to inhabit.
>>> Our competitive advantages
Most recently, we took home three Campaign Global Agency of the Year titles across both creative and brand experience categories. Judges praised Amplify "as a shining light to the industry.” And highlighted our creativity “...across many different sectors showing true innovation, brand experience-led thinking, and execution”.
Our success is all due to the incredibly talented people who choose to call Amplify home and the result of our longstanding client relationships who offer us widening remits at both a local and global level.
Not only are we inspired and influenced by the world surrounding us, but our ambition is to help our clients move cultures forward to create positive and long-lasting impact.
We think globally but activate locally, have hubs in London, Los Angeles, New York, Paris and Sydney and operate all over the world. This enables us to operate a borderless agency that collaborates across markets to activate global campaigns for our clients, allowing us to offer a global perspective with allowance for local market nuance.
As a culture-driven agency, it may be no surprise that we take the same care and attention around Amplify’s culture as we do for our clients. Testament to the strength of our culture and bonds is how we've expanded as a team and across the globe.
No matter where we turn up, the Amplify vision, values and approach remain as firm as ever. Whenever we’ve expanded into new territories, the agency leaders have been long-standing members of the Amplify team, who not only understand the culture but have had and continue to have a key role in shaping it.
In recognition of this, we’re proud to be awarded again recognised at Campaign ‘Global Agency of the Year’ awards for our international growth and agency culture. We also received global recognition with wins at the US Clio Entertainment, EX Awards, and Cannes Lions awards, and our Australian office, only in its fifth year, won Campaign's 'Brand Experience Agency of the Year (Aus/NZ)’ for the 2nd year running.
While the industry has faced shortages across suppliers and talent, our goal is to ensure that while we grow, we stay focused on staying true to our social mission, which is to engage and champion young creative talent from all walks of life.