| 标题 | Lay's Crispy Subtitles (Case Film) |
| 广告公司 | Happiness / An FCB alliance |
| 广告战役 | Lay's Crispy Subtitles |
| 广告主 | PepsiCo Inc. |
| 品牌 | Lay's |
| 首次发布日期 | 2021 / 3 |
| 行业领域 | 薯条、薯片和薄脆饼干 |
| 哲学 | In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube video you are watching. The creative agency, Happiness Saigon, an FCB alliance, knew that people love to snack while they’re watching their favourite Youtubers, but when you’re crunching and munching it can be hard to hear the audio. And Lays is the crispiest chip of all. To solve this problem, and make the video watching experience better for everyone, Crispy Subtitles was the answer. The team trained an AI on 178 hours of crispy chip crunch sounds gathered from around the world, to create a one-of-a-kind plugin which is able to detect and activate subtitles from the second it hears a crunch, so viewers can snack without missing a single thing. This revolution in snacking is available for free on the Google Chrome store globally. Try it out at http://bit.ly/LaysCrispySubtitles |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | http://bit.ly/LaysCrispySubtitles |
| Head of Marketing | Vu Thi Ngoc Que |
| Marketing Manager | Yen Le |
| Executive Creative Management | Alan Cerutti |
| 首席创意官 | Geoffrey Hantson |
| 执行创意总监 | Grégory Titeca |
| 执行创意总监 | Marc Richard |
| Concept | Mathias Lemielle |
| Concept | Thomas Cappelle |
| 创意团队 | Mathias Lemielle |
| 创意团队 | Thomas Cappelle |
| 创意团队 | Nick Stillittano |
| 文案 | Loan Anh Huynh |
| 文案 | Nghia Tran |
| 文案 | Dee Verwaetermeulen |
| 设计师 | Dries Lauwers |
| 设计师 | Aldjia Bessalah |
| Art & Motion | Truc Mai Hoang Anh |
| Art & Motion | Thuy Pham Vuong Bao |
| Motion & Editing | Trung Thai Thanh |
| Motion & Editing | Remke Faber |
| Motion & Editing | Seth Michielsen |
| Head of Performance | Nhat Qui |
| Performance & Data Planner | Tien Phan Cam |
| 战略企划 | Linh Nguyễn |
| Account Management Team | Son Nguyen |
| Account Management Team | Ngoc Le |
| Account Management Team | An Nguyễn |
| Account Management Team | Giang Ngo |
| 制片 | Bart Vande Maele |
| Platform Analyst | Loc Nguyen |
| Community Outreach | Hieu Phan Duc |
| 制作公司 | Bliss Innovative Maker Studio |
| Head of Technology | Thomas Colliers |
| Digital PM | Joni Allaert |
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