Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, 阿拉伯联合酋长国
标题Our Heartbeats
广告公司
广告战役 Our Heartbeats
广告主 Landmark Group
品牌 Babyshop
首次发布日期 2020 / 12
行业领域 在线零售、网上商店
剧情简介 The film pays an ode to the future of the nation, on the day it was born. Narrated through the voice of Mr. Faisal, a man from the UAE, born in 1971 (the year of UAE’s formation), the film features never-seen-before shots of both babies being formed (through ultrasound, 3D and 4D scans of babies in the womb) juxtaposed with metaphorical shots of many unseen parts of the UAE depicting its own formation and progress (through aerial shots). The soundtrack is an original soundtrack composed in the UK which merges real heartbeats with a special softer rendition of the UAE National Anthem.
哲学 in an environment riddled with anxiety about the future (and amidst the typical songs and ads of National Day), Babyshop is sharing an unexpected message of optimism by sharing a glimpse into the UAE’s future; a message that brings hope and optimism, featuring those whose first steps will be the nation’s next.
问题 The United Arab Emirates (UAE) was formed in 1971 combining the 7 Emirates of Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. The country’s growth in just 5 decades is worth noting. And it’s not just restricted to building the world’s tallest building or the biggest airport, but also visible in parameters like life expectancy, health and socio-economic progress. The UAE continues to build a UAE of the future - always seeking to design a UAE that its people deserve. The Year 2020, despite the crisis, has been proclaimed to be the Year of Getting Ready for the UAE’s 100th Anniversary in 2071. 50 years ago, its founding fathers designed the lives its people lead today. With its vision set to being one of the world’s most reputed nations, the country is looking forward to the next fifty years and enabling a positive future for its generations to come. Now, every year, on December 2, the UAE celebrates its unification and its achievements on its National Day.
媒体类别 电视
长度
执行创意总监
执行创意总监
客户总监
创意总监
文案
文案
美术指导
客户经理
制作公司
导演
制作公司制片
电影
剪辑师
音乐作曲家
Sound Engineer
Production Coordinator
Head of Strategy

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