Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, 阿拉伯联合酋长国
标题Jump
广告公司
广告战役 Jump
广告主 NBA
品牌 NBA India
首次发布日期 2024 / 2
行业领域 运动队、体育活动
剧情简介 The film is telling the story of one young girl, Ananya, and her journey taking the leap out of her existential reality to her deserving reality, much like the nets that got their chance to leap out from being abandoned and neglected to being purposeful and meaningful. We follow her from her learning to play basketball, to striving in her pursuit for excellence and eventually, competing with other young teenage girls like her.
哲学 The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, “Nets for Change”, created with agencies Leo Burnett Dubai and Publicis Groupe.
问题 Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat. Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.
媒体类别 Branded Content
长度
市场 印度
Soundtrack “Udh Le” (“Go Fly” in Hindi) by Raghav & Arjun
Head - Marketing, Content & Communications
Senior Manager - Brand & Digital Marketing
Chief Executive Officer (CEO)
首席创意官
Chief Strategy Officer
Head of Production
Chief Executive Officer (CEO)
创意总监
Senior Producer
Strategic Business Lead
Head of Strategy
Insight Manager
制作公司
执行制片
导演
电影
Script Writer
Senior Producer
后期制作
Line Producer
制片
Production Art Director
制作设计师
Costume
剪辑师
剪辑公司
Sound Engineer
Colorist
Grade
录音室
Vocal
画外音

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