Worldwide, about 8% of men and 0.5% of women are color blind, which can affect their perception of the colors red, green and blue. This trait often remains undetected among children until they’re between 6 and 8 years old, which can lead to problems in school and daily life. In order to aid early detection, online store Babyshop has launched a range of dual-color pencils, combining “normal” rainbow colors with the hues a color blind person would see. These are used for simple screening sessions using coloring books in selected schools in Dubai, allowing on-the-spot detection of color blindness. The experiment is due to be expanded to other schools in Dubai and potentially further afield.
|
|
标题 | ColourCheck |
广告公司 | Publicis Middle East |
广告战役 | ColourCheck |
广告主 | Landmark Group |
品牌 | Babyshop |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | B...el K...sh 仅限订阅者 |
Chief Strategy Officer | T...ab R..s 仅限订阅者 |
首席创意官 | R...el A....to 仅限订阅者 |
创意总监 | M....ed B....HE 仅限订阅者 |
Arti Director / Concept | T..a B...a 仅限订阅者 |
Art Director / Photographer | R..f Ba.....on 仅限订阅者 |
Senior Copywriter | N....as R....rd 仅限订阅者 |
Senior Designer | J....da ..n R...en 仅限订阅者 |
导演 | I...m R....an 仅限订阅者 |
Senior Art Director | M....ed Y....ef .l N...ar 仅限订阅者 |
Senior Copywriter | h..i m...en 仅限订阅者 |
Business Leader | V...y Kr....ni 仅限订阅者 |
制片 | A...d E...by 仅限订阅者 |
美术指导 | Moh........ssef .l N...ar 仅限订阅者 |
Strategic Business Lead | V...y Kr....ni 仅限订阅者 |
制作公司制片 | A...d E...by 仅限订阅者 |