| 标题 | The Beautiful After |
| 广告公司 | FP7/DXB - McCann Worldgroup |
| 广告战役 | The Beautiful After |
| 广告主 | Emirates NBD |
| 品牌 | Emirates NBD |
| 首次发布日期 | 2015 / 10 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | Retirement is not an ending but a new beginning for the rest of your life |
| 剧情简介 | The bank invited unsuspecting people to press the pause button on their today and imagine their own future, as if that future was right there in front of them… Check out the unexpected and priceless experience in the video. To generate conversations around the topic of retirement, the bank is also inviting viewers to a nationwide movement around the topic. When people get married, they take wedding vows for their future together. Planning for retirement has that same sentiment of planning a future together. Wedding vows are given a lot of importance, because they are more than just words. They are promises and commitments made by the couple for their future together. So, the campaign is also encouraging people to share their vows for life after work with a hashtag #RetirementVows. |
| 哲学 | Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Strategist | Tahaab Rais |
| 联合创意总监 | Josephine Younes |
| 美术指导 | Josephine Younes |
| 联合创意总监 | Nayaab Rais |
| 文案 | Nayaab Rais |
| 客户总监 | Vicky Kriplani |
| 客户经理 | Layan El Hafi |
| 战略企划 | Sameer Islam |
| 客户主管 | Erna Redzepagic |
| 广告公司制片 | Mint |
| 制作公司 | ZO Productions |
| 导演 | Ziad Oakes |
| 电影 | Ziad Oakes |
| 制作公司制片 | Tania Salha |
| 音效 | John Kochanczyk |
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