Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, 比利时
标题Join the FAM 1
广告公司
广告战役 Join the FAM
广告主 Equal.Brussels
品牌 Equal.Brussels
首次发布日期 2022 / 11
行业领域 慈善机构、基金、志愿者
广告口号 Join the FAM
哲学 In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow. In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative “Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms. This campaign is supported by many politicians and has been related in local media.
媒体类别 户外广告
长度
Creative Direction
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
Strategist
设计师
设计师
Motion Designer
客户经理
客户主管
Agency TV Producer
制作公司
导演
导演
导演
Director of Production
VFX Artist
Sound Designer

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