标题 | Join the FAM 3 |
广告公司 | Air, Partner of McCann |
广告战役 | Join the FAM |
广告主 | Equal.Brussels |
品牌 | Equal.Brussels |
首次发布日期 | 2022 / 11 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | Join the FAM |
哲学 | In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow. In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative “Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms. This campaign is supported by many politicians and has been related in local media. |
媒体类别 | 互动 |
长度 | |
Creative Direction | Air Creative Council |
创意团队 | Arnaud Bailly |
创意团队 | Edouard Coune |
创意团队 | Anouk Lemm |
创意团队 | Maxime Dereeper |
创意团队 | Marie Paris |
创意团队 | Marc Richard Vander Heyden |
Strategist | Michelle Defooz |
设计师 | Aurélie Prestigiacomo |
设计师 | Chantal Gillet |
Motion Designer | Boris Delire |
客户经理 | Laurie Parres-Albert |
客户主管 | Anastasia Bousson |
Agency TV Producer | Bérengère Lurquin |
制作公司 | Tornade production |
导演 | Pablo Crutzen |
导演 | Benoît Do Quang |
导演 | Dozen |
Director of Production | Nina De Taeye |
VFX Artist | Julien Mercier |
Sound Designer | Diego Wunsh |