Freelance creative producer //TV producer/ radio producer/Art Buyer
at
freelance
Brussels Area, Belgium, 比利时
| 标题 | The Last 10 Meters |
| Brief | The film aired as soon as the quarantine restrictions were over. The moment life got back on track. Cinema’s, bars and nightclub re-opened their doors. AWRS wanted to remind people not to drive after drinking. A reminder, because for most of the people it had been a long time they were drunk and they needed to get home. |
| 广告公司 | Air, Partner of McCann |
| 广告战役 | The Last 10 Meters |
| 广告主 | Agence Wallonne pour la Sécurité Routière |
| 品牌 | AWSR |
| 首次发布日期 | 2021 / 12 |
| 行业领域 | 道路安全 |
| 广告口号 | Let your future hold you back. Don't drink and drive. |
| 剧情简介 | On one side, a drunk man who can hardly walk. On the other, his car. Between the two : #TheLast10Meters. To tell our story, we took the typical ‘drunk walk’ and gave an impactful meaning to it: what if it were our bodies trying to talk to us, stopping us from walking to our car? Because subconsciously we know all the beautiful moments in life we could be missing if the ride home goes wrong. Let your future hold you back. Don’t drive after drinking. |
| 媒体类别 | 互动 |
| 长度 | |
| TV Production | Bérengère Lurquin |
| 执行制片 | Sarah Theys |
| 创意总监 | Jef Boes |
| 摄影指导 | Stefan van Dienst |
| 音乐作曲家 | Peter Baert |
| VFX Studio | Pandemie |