Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, 比利时
标题#CallBrussels
广告公司
广告战役 Call Brussels
广告主 visit.brussels
品牌 visit.brussels
首次发布日期
行业领域 目的地(国家与地点)
剧情简介 SUMMARY
A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals.  Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
媒体类别 户外广告
长度
创意总监
创意总监
设计师
制作公司
导演
制片
制片
广告公司制片
广告公司制片
创意团队
创意团队
Digital Agency
执行创意总监

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