|广告公司||Air, Partner of McCann|
A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
|创意总监||Dieter De Ridder|
|创意总监||Joeri Van Den Broeck|
|广告公司制片||Daphné de le Vingne|
|创意团队||Julien Scouze Riviezzo|
|创意团队||Sébastien Stronghead Verliefde|
|Digital Agency||Globule Bleu|
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