Executive creative director / Managing director
at
J. Walter Thompson Paris
Neuilly, 法国
| 标题 | The Parisian Rendez-Vous |
| 广告公司 | Wunderman |
| 广告战役 | The Parisian Rendez-Vous |
| 广告主 | Le Drugstore Parisien |
| 品牌 | Le Drugstore Parisien |
| 首次发布日期 | 2019 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Executive Officer (CEO) | Vincent Druguet |
| 执行创意总监 | Thomas Derouault |
| Managing Director | Florent Depoisier |
| Head of Strategy | Virgile Brodziak |
| 创意总监 | Paul-Emile Raymond |
| 创意总监 | Adrien Mancel |
| 美术指导 | Florian Amoneau |
| 文案 | Thomas Blanc |
| 项目经理 | Solenn Laurent |
| Senior Project Manager | Etienne Pernet |
| Motion Designer | Thomas Mouilley |
| 剪辑师 | Agathe Soula |
| Head of Production | Raphael Fruchard |
| 制片 | Martin Sumeire |
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