Thomas Heinz
Managing Partner at David+Martin
Hamburg Area, Germany, 德国
标题The Epic Driftmob
广告公司
广告战役 BMW M235i Driftmob
广告主 BMW
品牌 BMW
首次发布日期 2014 / 7
产品 M235i Coupés
行业领域 双门轿车与敞篷车
广告口号 Sheer Driving Pleasure
剧情简介 Interone came up with an unprecedented driving spectacle in Cape Town − in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupés took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit “The Fast and the Furious”). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. “The Driftmob demonstrates the character of the new BMW in an instant: loud, rebellious and wild”, declared Michael Ohanian, Interone CCO, who coordinated filming activities in Cape Town.
媒体类别 Web Film
长度
更多信息 www.bmw.com/BMWstories
导演
首席创意官
执行创意总监
执行创意总监
创意总监
创意总监
文案
美术指导
美术指导
美术指导
美术指导
客户总监
客户总监
制片
制片

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started