| 标题 | #LifeChangingPlaces - Mexico |
| Brief | Lufthansa #LifeChangingPlaces: Thomasina Miers returns to the place that changed her life.Germans love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys.Online and offline the moving image campaign tells stories about places that changed one person’s whole life. The challenge: Countless travel videos can be found online and in the audio-visual media. To make ourselves stand out, we use a visual style for the film that showcases the place in a new and authentic way that the spectators have never seen before. |
| 广告公司 | Accenture Song (formerly Kolle Rebbe) |
| 广告战役 | #LifeChangingPlaces |
| 广告主 | Lufthansa |
| 品牌 | Lufthansa |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | This is the first one of the mini series #LifeChangingPlaces that follows people who went to a trip that in some form changed their lives. check out all stories at: https://www.lifechangingplaces.com |
| 媒体类别 | Branded Content |
| 长度 | |
| story idea and concept | Katsche Philipp Platz |
| 首席创意官 | Fabian Frese |
| Strategy Director | Ralph Poser |
| 执行创意总监 | Christian Kroll |
| 执行创意总监 | Thomas Heinz |
| 客户主管 | Andreas Bilgeri |
| 客户经理 | Sandra Vetter |
| 美术指导 | Nicole Feldmann |
| 美术指导 | Anna Arndt |
| 美术指导 | Robin Seufert |
| 数字艺术指导 | Vera Hemmer |
| 文案 | Danny Fröhlich |
| 文案 | Katsche Philipp Platz |
| 文案 | Sabine Cole |
| 广告公司制片 | Nina Offermann |
| 制作公司 | 27km Entertainment GmbH, Hamburg |
| 制作公司制片 | Pacco Nitsche |
| 制作公司制片 | Ralf Erthle |
| 导演 | Vincent Urban |
| 摄影指导 | Clemens Krüger |
| Camera Assistant | Lutz Stautner |
| Camera Assistant | Tim Höddinghaus |
| Camera Assistant | Julian Arayapong |
| 剪辑师 | Max Neumeier |
| Post Production Company ( | 27km Entertainment GmbH |
| Supervisor | Malte Schlieker |
| Lead | Malte Schlieker |
| Colorist | Mike Bothe |