If you Google “electric car charging stations” in Dubai, you might get a little shock. Google Maps lists 300 places to charge your vehicle, along with photos posted by the public. This gave BMW and its agency Serviceplan an idea. They drove electric BMWs to charging stations, plugged them in for a recharge, and took photos. Once all the pics were posted to Google Maps, the effect was to create a virtual showroom for BMW’s electric vehicles – at a very low spend. The slick campaign has just been rewarded at the Dubai Lynx with three Golds and three Bronzes. |
|
| 标题 | BMW iJack |
| 广告公司 | Serviceplan Middle East |
| 广告战役 | BMW iJack |
| 广告主 | BMW |
| 品牌 | BMW |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 互动 |
| 长度 | |
| Group Business Director | K...m M...eh 仅限订阅者 |
| 创意总监 | A...e C...o 仅限订阅者 |
| Managing Partner | N....ie S....an 仅限订阅者 |
| Strategist | K...m M...eh 仅限订阅者 |
| 客户经理 | G...a G....lu 仅限订阅者 |
| 客户主管 | N..a K...i 仅限订阅者 |
| 客户主管 | T...k D...r 仅限订阅者 |
| 首席创意官 | Ak....sh B...i 仅限订阅者 |
| 执行创意总监 | N....nt S..h 仅限订阅者 |
| 联合创意总监 | S...er S..i 仅限订阅者 |
| 联合创意总监 | K....th B...es 仅限订阅者 |
| 联合创意总监 | A...na Gop.......nan 仅限订阅者 |
| 联合创意总监 | D...el Za.....co 仅限订阅者 |
| 美术指导 | K...l G....ni 仅限订阅者 |
| 美术指导 | Y...r ..i 仅限订阅者 |
| 文案 | Z..n S....in 仅限订阅者 |
| 文案 | M...am M...of 仅限订阅者 |
| 美术指导 | Al.....ro B...y 仅限订阅者 |
| 广告公司制片 | G....ka S..d 仅限订阅者 |
| Head of Marketing | ..i Kh.....ah 仅限订阅者 |
| Communications Manager | M...am .l R...an 仅限订阅者 |
相关作品
AdForum最新作品
