标题 | Corelle presents - the Tipsy Hostess -Episode 1- Newyweds |
广告公司 | McCann Sydney |
广告战役 | The Tipsy Hostess |
广告主 | World Kitchen, LLC |
品牌 | Corelle |
首次发布日期 | 2014 / 10 |
行业领域 | 餐具,刀叉,炊具 |
广告口号 | Survives Anything. |
剧情简介 | McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess. Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene. In this episode, Tiffany, the Tipsy Hostess hosts a few friends for a dinner party. Things get a little out of hand, thanks mostly to the easily excitable Newlyweds, who seem to regard the dinner table as their own personal playground. |
哲学 | Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. |
问题 | People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst similtaneously demonstrating the product benefit - break-resistance. |
媒体类别 | Web Film |
长度 | |
更多信息 | https://www.facebook.com/tipsyhostess?fref=ts |
执行创意总监 | Dejan Rasic |
创意总监 | Nick Levey |
创意总监 | Kieran Flannagan |
文案 | Jack Wall |
美术指导 | Laura Brown |
制片 | Penny Brown |
制片 | Colin Tuohy |
导演 | Jesse James McElroy |
客户经理 | Dan Larcombe |