Dejan Rasic
Executive Creative Director McCANN Sydney at Dejan Rasic
Sydney, 澳大利亚
标题False Hope
广告公司
广告战役 False Hope
广告主 MTV EXIT
品牌 MTV EXIT
首次发布日期 2013 / 5
行业领域 机构/公益组织/非盈利组织
广告口号 Sometimes hope takes you places you never dreamed.
剧情简介 A young girl somewhere in Asia has been promised a job as a waitress in a foreign country. She has breakfast with her mother on the morning of her departure. The mood is sad but there is also hope and excitement about the young girl’s new
life abroad. She picks up her backpack and hugs her mother to say farewell. The girl opens the front door and walks through it, however it simply leads her straight into another room – a cell in a human trafficking operation. Confused and frightened, the girl is confronted by a strange and intimidating man who takes her passport away and forces her into a world of sex slavery. She is trapped and desperately tries to escape. Her mother breaks down in tears. They are separated by a wall, dividing their two different worlds. 
哲学 Instead of creating a traditional advertisement to help fight human trafficking, we wrote an original song and created a music video with a message.
问题 It is estimated there are 20.9 million slaves globally.Despite the large scope of human trafficking, the number of criminal convictions in many countries is still low or non-existent. It is important for everyone to be aware that human trafficking exists and it could be happening right under our noses – it is our responsibility to report it to the authorities if we see something suspicious. We need to encourage people to help spread the message and to learn more about the issue.
结果 This music video has a reach of millions of people and empowers youth to educate their friends, family, & communities to look at this issue seriously and encourage them to join the fight against human trafficking. 
媒体类别 电视
长度
Soundtrack False Hope by Alex Kavvadias
更多信息 www.mtvexit.org
执行创意总监
文案
歌手
Song Lyrics
Client
MTV EXIT Campaign Director
MTV EXIT Head of Creative & Content
Director
Georgette Screen Producer
制作公司
剪辑师
Colourist
音乐
Arrangement
Music Production
摄影指导
Stylist
Additional Design
Agency

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