| 标题 | Take The Leap |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | Take The Leap |
| 广告主 | Leap |
| 品牌 | Leap |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 鲜鱼及海鲜 |
| 哲学 | LOLA MullenLowe has teamed up with LEAP to unveil their latest project, "Take The Leap." This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly - a reality that may surprise many. In "Take The Leap," a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought. It could be more of a couch potato than a fish in the open waters. To make this revelation pop like a catfish in a pond, they've recruited none other than "Billy Bass" - that singing sensation fish that's already got a crib in your living room. But wait, there's more! They've also enlisted the most unexpected choir in history - a chorus of "Big Mouth Billy Basses." These underwater crooners will splash your senses and leave you singing a different tuna tune. "Take The Leap" takes viewers on a musical journey featuring a charming ensemble of Billy Bass fish on the wall and their companions, harmonizing to underscore the importance of choosing fish that roam freely. This campaign is an eye-opener for those who unknowingly consume farm-raised fish, raising awareness that a substantial portion of our fish is not wild-caught. As our aquatic-plastic friend reminds us, it's time for a moment of reflection every time we place fish on our plates, asking the vital question: Are you...Sure? That's good fish. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 广告经理 | Rich Lawrence |
| 广告经理 | Lisa Cowell |
| 广告经理 | Sam Parker |
| 执行创意总监 | Tomás Ostiglia |
| 创意总监 | Kevin Cabuli |
| 创意总监 | Jorge Zacher |
| 创意团队 | Elenita Hernandez |
| 创意团队 | Rodrigo D. Batista |
| Managing Director | Tom Elliston |
| 客户总监 | Bárbara de la Plaza |
| Head of Production | Felipe Calviño |
| 广告公司制片 | Marina Saro |
| 广告公司制片 | Jorge Saade |
| Head Of Planning | Camilla Facin |
| Public Relations | Enrique Caballero |
| 导演 | Benjamin Mege |
| 执行制片 | Eva Van Riet |
| 制作公司 | Caviar |
| Line Producer | Charles Kinoo |
| Production Coordinator | Fien de Baerdemaeker |
| Runner | Simon Waterkeyn |
| 1st AD | Raffaele Lambot |
| 摄影指导 | Kamiel Doens |
| Focus Puller | Boris Godfroid |
| 2nd AC | Ellen Gubbels |
| Gaffer | Tim Janssens |
| Best Boy | Wim Adriaenssens |
| Electrician | Anouk Hasaers |
| Electrician | Dieter Van dereecken |
| Electrician Intern | Tycho Karakatsanis |
| Key Grip | Xavier Servais |
| Grip Assistant | Nicolas Baquet |
| Grip Assistant | Marco Viera |
| 制作设计师 | Pepijn Van Looy |
| Production Art Director | Mo Ayada |
| Set Dresser | Floris Van Looy |
| Stylist | Laura Gryseels |
| Make-Up Artist | Stephanie Deven |
| Food Stylist | Djuna Moens |
| Food Stylist | Niels Volders |
| Location Manager | Christophe Thiry |
| Casting Director | Louis Pons |
| Talent | Hannelore Primusz |
| Talent | Aurora Marion |
| Talent | Claude Musungayi |
| Talent | Anne-Marie Vandewege |
| Talent | Bram De Win |
| Talent | Annemarie Hagenaars |
| Talent | Robbe de Laet |
| Talent | Wouter de Laet |
| Talent | Jeremie Petrus |
| Talent | Jade Wheeler |
| Talent | Jean-Pierre Demarke |
| Talent | Nicole Verstraete |
| Post-production Producer | Katia Renson |
| 剪辑师 | Govert Janse |
| Online / VFX | Loom Post |
| Grade Artist | Arthur Paux |
| Film Scan | Color by Dejonghe |
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