| 标题 | Guess Who Won - Soccer |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | Guess Who Won |
| 广告主 | Unilever |
| 品牌 | Dirt Is Good (Persil, OMO) |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 哲学 | Dirt Is Good, one of Unilever’s biggest Power Brands, continues to inspire the next generation to go outside, get dirty and do what it takes to win through a new campaign entitled ‘Guess Who Won’. The new campaign highlights that stains achieved whilst playing sport should be celebrated as a mark of resilience, determination, and triumph. In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time plus the final day of the 2007 Ashes cricket series, the first whitewash (5-0) in over 80 years alongside the last international match of one of the greatest cricket players in history. As part of the campaign, the out-of-home (OOH) advertisements were shown in the UK (Persil), Brazil (OMO) and India (Surf Excel) near schools, recreational parks and youth sports clubs specifically positioned to catch the attention of young people and inspire the next generation of potential sports stars. |
| 媒体类别 | 户外广告 |
| 市场 | 巴西, 印度, 英国 |
| 广告经理 | Tati Lindenberg |
| 广告经理 | Daniela Olivero |
| 广告经理 | Andrew Veacock |
| Lead Network | IPG Global |
| 首席创意官 | Jose Miguel Sokoloff |
| Global Creative Director | Eduardo Salles |
| Global Brand Business Lead | William Dixon |
| Global Strategy Director | Sandy Doran |
| 执行创意总监 | Tomás Ostiglia |
| 创意总监 | German Rivera Hudders |
| 联合创意总监 | Diego Vieira |
| 创意团队 | Maria Báguena |
| 创意团队 | Koke Domínguez |
| Head of Design | Yan Graller de Oliveira |
| Managing Director | Tom Elliston |
| Global Account Director | Cristina Panea |
| 客户主管 | Sofía Perez |
| Head of Production | Felipe Calviño |
| 摄影师 | Ale Burset |
| Retoucher | Diego Speroni |
| 媒介公司 | Mindshare Europe |
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