| 哲学 | St Luke’s has pounced on the opportunity to highlight unmissable moments of drama this year with its #GoGrabTheButterkist campaign for KP Snacks Butterkist popcorn brand. This time ‘Love Island’, the annual sizzling summer series, is firmly in its sights. The ITV2 dating show, in its eighth year, pairs singletons in a luxury villa in Mallorca with one couple vying to win the £50k prize pot. Flirting, flexing, banter and arguments overflow as they all search for true love, or have their hearts broken in the sun. Casa Amor chaos returned this week – the programme’s highlight - when couples are split into separate villas for a tumultuous few days: as “bombshells” arrive to tempt partners to split, first kisses are shared, raunchy challenges are set - and the separated couples have their resolve tested. For this campaign, Butterkist and St Luke’s have taken the brand’s ‘heart’ logo, and animated it cracking and breaking, with the endline Here for #CasaAmor - encouraging Love Island fans-in-the-know to #GoGrabTheButterkist. The simple graphic, tactical press ad, created by St Luke’s, which launches on Friday 8 July, will appear in the print issue of The Metro UK newspaper and on Twitter. The tactical campaign is going from strength to strength as it took advantage of the #WagathaChristie courtroom sketch opportunity in May, imagining the jury and barrister munching on Butterkist popcorn while listening to testimony; and a live stunt handing out popcorn to weary journalists outside Downing Street during #Partygate in January. |