| 哲学 | St Luke’s have once again taken the opportunity to highlight unmissable moments of drama - this time for the trial of the century, the #WagathaChristie courtroom drama. As it is illegal under UK law to take photographs and video inside courts – news organisations often commission court sketches. The surprise stars of the case are the artists who are relied on to create quickly drawn impressions of the various court scenes, these drawings have become the subject of intense debate on social media. Butterkist and St Luke’s have cheekily spoofed the courtroom sketches by reimagining the scene with all the captivated attendees munching on their popcorn as the drama unfolds, including the barrister as Rebekah Vardy gives evidence. The tactical press ad, created by St Luke’s, which launches on Tuesday 17 May will appear in the print issue of The Metro newspaper and on Twitter where people following the trial will be encouraged to #GoGrabTheButterkist. The move follows Butterkist’s stunt outside Downing Street during “Partygate” in January, also created by St Luke’s, which saw the brand handing out packs of popcorn to passers-by, weary journalists and MPs at the gates of 10 Downing Street, as Sue Gray announced the findings of the inquiry into parties held at Number 10 during lockdown. |
