| 哲学 | Championing the Filipino peoples' love of basketball, Sydney-based post house Heckler has recently collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the country's capital city of Manila. With the aim to improve the skills of the nation's young players, 'Nike Hyper Court' brings digital content to physical basketball courts with striking portraits of NBA stars including LeBron James, Kobe Bryant and Kevin Durant. These artworks by Dallas-based artist Arturo Torres also come to life in the project's on-court digital platform that offers players access (via their smartphones) to Nike content and 75 unique training drills created by the famous basketball players themselves. To help create and edit the hours worth of original content needed for Nike Hyper Court's training drills, BBH Singapore tapped Heckler to bridge the digital and physical by recreating Arturo Torres' impressive illustrations using a combination of animation and liveNikeHyperCourt3 (1).jpg action footage. Heckler animation director Shaun Leong-Williams led the animation team, working closely with BBH Singapore. He believes using Google's technology to help change the game is a worthy project to get behind. |