Nike - "Unlimited Stadium"

BBH Singapore

BBH Singapore Singapore, 新加坡

36379

标题	Unlimited Stadium
广告公司	BBH Singapore
广告战役	Nike Unlimited Stadium
广告主	Nike
品牌	Nike
首次发布日期	2017 / 5
行业领域	服装、时装和鞋类
剧情简介	Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging.
媒体类别	Web Film
长度	141 seconds
创意总监	Aste Gutiérrez
文案	Aste Gutiérrez
美术指导	Matteo Catanese
Creative technologist	Zac Ong
Business Director	Sid Tuli
客户经理	Cheryl Cheong
制作公司制片	Samantha Dalton
Operations Director	Lesley Chelvan
Studio Manager	Eddie Jackson
Studio Artist	Siew Wan Kew
执行创意总监	Scott McClelland
Managing Partner	David Webster
制作公司	Party
Production Creative Director	Masashi Kawamura
Production Art Director	Hisayoshi Hayashi
Technical Supervisor	Qanta Shimizu
项目经理	Mandy Wang
项目经理	Sachie Aihara
Interactive Director	Roy Ryo 良
Visual Producer	Akane Inada
编程人员	Yoshei Kajiwara
技术总监	Takeru Kobayashi
技术总监	Yohei Kajiwara
Interactive Director	Yoichi Kanazawa
编程人员	Ryusuke Izumida
编程人员	Takahisa Maeda
编程人员	Takumi Saito
设计师	Ryotaro Nakano
Operations Director	Phil Dabrowski
Experiential Production Partner	Jack Morton Worldwide