Bisquick - "Fargo"

Pereira O'Dell

Pereira O'Dell New York, 美国

4146

品牌: Bisquick
国家: 美国

广告主: General Mills

标题	Fargo
广告公司	Pereira O'Dell
广告战役	Fargo
广告主	General Mills
品牌	Bisquick
首次发布日期	2024 / 2
行业领域	发酵粉，面粉
哲学	Fargo fans everywhere can get their hands on a limited edition box of Bisquick, inspired by the latest Fargo season finale. The only issue – they have to go to one of the main character’s hometown, Scandia, Minnesota. The latest season finale of the cult classic series, Fargo, left fans buzzing not just about its gripping storyline, but also about a peculiar mention of a household staple: Bisquick. As the episode titled "Bisquik" unfolded, viewers found themselves captivated by main character, Dot (affectionately nicknamed Tiger), who found herself faced with the task of preparing biscuits under rather… unconventional circumstances (no spoiler alerts ahead). This nod to Bisquick within the Fargo universe sparked a wave of excitement, prompting independent creative agency for Bisquick, Pereira O'Dell, to seize the opportunity to commemorate this cultural moment. The creative team at Pereira O’Dell designed special edition Bisquick box inspired by Dot herself, complete with her cherished homemade biscuit recipe (she deviates from the box recipe a bit – substituting water for buttermilk) and a sprinkling of Easter eggs only die-hard Fargo enthusiasts would understand. The box design serves as a fitting tribute to the beloved series and its Midwest roots. To release this limited edition box, Pereira O'Dell has chosen to return to the roots of Fargo's narrative, partnering with a local supermarket in Dot's hometown of Scandia, Minnesota. Starting today, Fargo fans can get their hands on one of these boxes if they can make it to Federated Co-Ops Scandia Country Store. General Mills (parent company of Bisquick) will be amplifying the excitement by announcing the limited edition box through the @BettyCrocker Instagram page, inviting Fargo fans from every corner of the globe to head to the Midwest.
媒体类别	Packaging Design
Cofounder & Creative Chairman	PJ Pereira
执行创意总监	Jason Apaliski
创意总监	Ricky Lu
文案	Rodd Naimi
Head of Art	Eduardo “Dudu” Gomes
Design Director	Luis Bacellar
设计师	Gabriel Latchuk
设计师	Hell Mota
President	Natalie Nymark
Brand Director	Erica Black
Brand Manager	Cali Edmunds
Social Media Director	Kate Wadkins
Head of Production	Darbi Fretwell
执行制片	Anthony Nelson
Director of Content Production	Josh Diaz
摄影指导	Alex Horner