| 标题 | A Merry Midea Holiday |
| 广告公司 | Pereira O'Dell |
| 广告战役 | A Merry Midea Holiday |
| 广告主 | Midea |
| 品牌 | Midea |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 洗衣机、电冰箱及其他大型家用电器 |
| 哲学 | ‘A Merry Midea Holiday’: Pereira O’Dell’s seasonal campaign for Midea America features ‘Mr Grump’ Character Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share our latest campaign titled ‘A Merry Midea Holiday’. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities. In a world saturated with holiday campaigns emphasizing perfect gatherings, Midea’s approach is rooted in one important cultural insight: during COVID, 70% of people secretly found relief in not hosting holiday events due to stress (source: American Psychiatric Association, 2021). "A Merry Midea Holiday" addresses the authentic sentiments of stress and disaster associated with the season – however, Midea's uniquely designed kitchen appliances promise to turn even the most pessimistic holiday gathering-goers into festive enthusiasts. Inspired by "The Grinch That Stole Christmas," the campaign revolves around a holiday “grump” (that’s Mr. Grump to you) navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Kurt Jovais |
| 广告经理 | Susan Lanza |
| 广告经理 | Jaclyn Dygos |
| 广告经理 | Dalton Ryan |
| Founder / Creative Chairman | PJ Pereira |
| 首席创意官 | Robert Lambrechts |
| 执行创意总监 | Juliana Constantino |
| Director of Integrated Production | Darbi Fretwell |
| Business Affairs Manager | Shirley White |
| 创意总监 | Julie Rutigliano |
| 创意总监 | Fernando Passos |
| 美术指导 | Megan Coats |
| 文案 | Cain Luke |
| Head of Art | Eduardo Gomes |
| President | Natalie Nymark |
| Director of Brand Management | Erin Shanahan |
| Brand Director | Erica Black |
| Director of Brand Strategy | Lyndsey Fox |
| Brand Strategy Director | John Redmond |
| Director of Connections | Breanne Brock |
| 媒介公司 | Hotspex Media |
| 制作公司 | Barrelhouse Productions |
| 导演 | John Keatley |
| 摄影指导 | Jay Feather |
| Head of Production | Josh Diaz |
| 制作经理 | Reka Posta |
| Line Producer | Rob Cristiano |
| 1st AD | Andrew Harrington |
| 制作设计师 | Caity Birmingham |
| Wardrobe / Stylist | Jessica Harrison |
| Food Stylist | Tyna Hoang |
| Post-production Producer | Phil Tang |
| Senior Editor | Collin Kriner |
| Assistant Editor | Gavin Libbey |
| Lead Motion Graphics Artist | Brady Lowery |
| Color Grade Artist | Nick Sanders |
| Sound Design and Mix | Levology Sound |
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