PJ Pereira
Founder & Creative Chairman at Pereira O'Dell
New York, 美国
标题Case Study: "The Power Inside"
广告公司
广告战役 The Power Inside
广告主 Intel Corporation
品牌 Intel + Toshiba
首次发布日期 2013 / 7
行业领域 计算机、掌上电脑和计算器
广告口号 Earth's greatest threat is hiding right undereath your nose
剧情简介 "The Power Inside" from Intel + Toshiba brings blockbuster-quality entertainment to social media where viewers can join the fight against a plague of killer moustaches and be featured in the film, or submit to the extra-terrestrial facefuzz and abandon humanity's last line of defense.  The film is directed by Will Speck and Josh Gordon (“Blades of Glory” and “The Switch”), starring Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) Zack Pearlman (“The Inbetweeners”), and the audience. The audience is given a choice to join the fight and take a side – Guardians or Uricks– who will save the earth, or destroy it. To join the team and potentially be featured in the film, people are invited to upload a photo from their computer webcam to the film's Facebook page. The facial recognition software will add a moustache or unibrow. Viewers can also upload videos of themselves removing a moustache to join the Guardian team, with the pics having the potential to be incorporated into the social film episodes.
结果 73,247,134MM views worldwide 7 Weeks on AdAge Viral Video Chart, four times as #1.381,599,005MM brand impressions 515 original press articles worldwide 37% increase in purchase consideration 93% positive sentiment on YouTube
媒体类别 Branded Content
长度
更多信息 http://www.thepowerinside.com
Digital Production
音乐
首席创意官
执行创意总监
创意总监
Film Director
Film Director
制作公司
特效
Graphics
音效

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