标题 | Made of Greatness |
广告公司 | Zambezi |
广告战役 | Made of Greatness |
广告主 | TaylorMade/adidas Golf |
品牌 | TaylorMade Golf |
首次发布日期 | 2015 / 2 |
行业领域 | 休闲与运动设备 |
广告口号 | Made of Greatness |
剧情简介 | TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game. |
哲学 | The campaign ties into the week of the Northern Trust Open, and the :60 Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel. In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring. |
媒体类别 | 影视 |
长度 | |
Founder | Chris Raih |
创意总监 | Kevin Buth |
联合创意总监 | Nick Rodgers |
美术指导 | Bryan Barber |
美术指导 | Keven Behboody |
文案 | Ben Tom George |
文案 | Evan Schiller |
执行制片 | Alex Cohn |
制片 | Nat Bricker |
制片 | Travis Mitchell |
剪辑师 | Ling Ly |
Director of Digital | Ricardo Archer Diaz |
数字制片 | Sean Carnage |
Group Account Director | Pete Brown |
客户总监 | Mark Belot |
客户主管 | Matt Kline |
Assistant Account Executive | Carly Ayres |
制作公司 | South District Films |
导演 | Dan Marks |
导演 | Adam Goldberg |
制片 | Kimberly Driedger |
摄影指导 | Anthony Arendt |
摄影指导 | Alastair McKevitt |
Editing House | South District Films |
剪辑师 | Dan Marks |
剪辑师 | Dan Cooper |
剪辑师 | James McGillin |
制片 | Dan Marks |
制片 | Adam Goldberg |
ANTHEM (Original Music) | Beacon Street Studios |
Sound Design and Mix (ANTHEM) | Mike Franklin |
Sound Design (SERIES) | Actual Size Audio |
Sound Design and Mix (SERIES) | Michael Ryan |