Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand.
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.
Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.
We have six values that underpin who we are and how we do things at Media Arts Lab.
Creative to the Core
Outsider on the Inside
Hungry and Curious
TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
TBWA is The Disruption® Company. We are “always in Beta,” which makes innovation an imperative. That innovation – surprise, surprise – flows bottom up, never the other way around. That’s how we were named one of the World’s Most Innovative Companies by Fast Company for five years in a row, and Adweek’s 2022, 2021 and 2018 Global Agency of the Year.
Our Collective is made up of 11,000 creative minds across agencies in over 80 countries.
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