As Chairman and CEO, Joe is responsible for leading G2’s worldwide network of specialist marketing services companies. Joe’s vision, thought-leadership, and innovative approach to the development of multi-disciplinary communications have always made him a natural leader. On his watch, G2 Worldwide has grown to become a network of 70 offices in 52 countries, with more than 2,000 employees. Joe also serves as Vice Chairman of GREY Group and is responsible for the development and delivery of GREY’s Total Communications platform on a worldwide basis. Prior to founding G2, Joe spent the first 15 years of his career in traditional advertising, advising clients such as The Procter & Gamble Company, Mars, Visa, The Coca-Cola Company, British American Tobacco, Anheuser-Busch, ConAgra, The Absolut Spirits Company, Slim Fast and Domino’s Pizza. Joe is also a member of the Board of Advisors of WPP Digital.