Mark Penn is Chairman and CEO of MDC Partners, the progressive marketing and communications network that champions innovative entrepreneurial talent and barrier-breaking creativity, informed by sophisticated data expertise.
Penn’s experience in growing, building, and managing agencies is well-documented. As the co-founder and CEO of Penn Schoen Berland, a global market research firm that he built and sold to WPP, he demonstrated value creation in a crowded industry by serving clients with innovative techniques, from being first with overnight polling to pioneering unique ad testing methods used by both Presidents and Fortune 100 corporations. At WPP, Penn also became CEO of Burson-Marsteller, and managed the two companies to record profit growth during that period.
Penn earned a bachelor’s degree from Harvard College and attended Columbia Law School. He is a visiting lecturer at Harvard College and a Professorial Lecturer at George Washington University, where he teaches courses on Public Opinion.