| 标题 | Heartbreak Ice Cream |
| Brief | People always turn to ice cream when going through a breakup, but ice cream has never done much to actually make this painful process a bit more bearable.For that reason, we decided to create a special edition and divide it into the 5 emotional stages of grief to guide people through their healing process as they eat through the tub. So on each stage we added a flavor that would help people feel better, prizes to deal with that specific emotion, advice, content, and even the possibility to seek professional help if necessary. |
| 广告战役 | Heartbreak Ice Cream |
| 广告主 | Elena's |
| 品牌 | Elena's Ice Cream |
| Posted | 11月 2021 |
| 行业领域 | 冰淇淋 |
| 剧情简介 | When the pandemic hit Mexico, Elena's Helados had no choice but to close its stores. This put the brand in a tough situation as they don't have retail presence and depended entirely on in-store sales. And with the big brands on every supermarket shelf, our brand needed a way to truly stand out.For that reason, the brief sought for an innovative way of activating Elena's digital and e-commerce channels and keeping customers engaged in order to keep the business moving. |
| 媒体类别 | 案例研究 |
| Global Chief Creative Officer | Manuel Bordé |
| 执行创意总监 | Juan Posada |
| 执行创意总监 | Adriano Lombardi |
| 执行创意总监 | Pedro Mayorga |
| 创意总监 | Tomas Lavagno |
| 联合创意总监 | Sebastián Cuevas |
| 联合创意总监 | David Pinilla |
| 美术指导 | Octavio Guerrero |
| Motion Design Lead | Lucas Pimenta |
| Content Designer | Lucas Pimenta |
| Growth & Operation Manager | Ines Sologuren |
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