| 剧情简介 | Mexican ice cream brand Elena’s launched Adiós Amor Adiós, an ice cream designed with heartbreak in mind. The limited-edition ice cream pint includes five flavors strategically layered to coincide with the stages of a breakup, including Matcha Tea for anger, which raises serotonin, GABA, and dopamine levels. Dark Chocolate is for sadness because its rich amino acids help the brain release endorphins. The campaign, created with VMLY&R COMMERCE, also embeds QR code on each pint that offer advice and prizes. For the "anger" stage, consumers can order free delivery of their ex’s clothing to a local donation site. Heartbroken ice cream lovers are rewarded with a free Tinder Gold subscription for the "hope" stage. The work was a flavorful success, with results including: • More than 230% increase in website visits • First lot sold out in less than one week • 160% increase in other ice cream flavor sales • 420% increase in social media mentions |
