| 标题 | Meal for Share |
| 广告公司 | Y&R Bogotá |
| 广告战役 | Meal for Share |
| 广告主 | Abaco Food Bank |
| 品牌 | Abaco Food Bank |
| 首次发布日期 | 2014 / 5 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Ábaco Food Bank decided to support theirselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. They created profiles on Instagram and then uploaded pictures of rotten food, that underprivileged people are forced to eat everyday. A small descpription of the plate and important food related hashtags were published with each picture. In those pictures people also found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were for sale. With the money raised, we can feed these families in a proper way. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Mauricio Rocha |
| 执行创意总监 | Tito Chamorro |
| 执行创意总监 | Juan Pablo Alvarado |
| 创意总监 | Diego Suarez |
| 创意总监 | Ricardo Uribe |
| 创意总监 | Julian Nuñez |
| 文案 | Sebastian Sanchez |
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