Farid is co-founder and CEO of FF GROUP, the first french independent digital creative group, focus on 3 expertise : Social Media, Content, Tech. FF GROUP is based in Paris, Shanghai and Beijing. Farid Mokart made his career in France, UK, US and China. Farid has served as Jury in many festivals, including Cannes Lions and D&AD. Aside from advertising, he is also a board member of progressive Think Tank “Terra Nova”, and “One Tuesday” Entrepreneurial Digital Network.