| 标题 | Out the hate |
| 广告公司 | Anomaly Toronto |
| 广告战役 | #TapeOutHate |
| 广告主 | InBev / Labatt Brewing Company |
| 品牌 | Budweiser |
| 首次发布日期 | 2022 / 1 |
| 行业领域 | 饮料 |
| 剧情简介 | A movement to eradicate racism in hockey, both on and off the ice. |
| 哲学 | “Canada’s Game” was never truly inclusive. #TAPEOUTHATE drew inspiration from the real personal experiences of professional hockey players who dealt with racial discrimination their entire lives, and continue to grapple with it today. The campaign gave fans a means to take action by transforming hockey tape into a physical symbol of solidarity with BIPOC players.The campaign incited action on the ice, around rinks, and at homes across North America. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 集团创意总监 | Neil Blewett |
| 创意总监 | Étienne Bastien |
| Art Director/Design | Jose Rivas |
| Art Director/Design | Graham Nhlamba |
| 文案 | Lexie Hoffmeyer |
| 文案 | Neil Blewett |
| Head of Design | Shawn Lambino |
| Business Director | Alexander Espinosa |
| 客户主管 | Danielle Haberman |
| 广告公司制片 | Annya Williams |
| Group Planning Director | Mahmoud El Kattan |
| Social Strategist | Matthew Stasoff |
| Global Head of DE&I | Kristi Henderson |
| Group Business Head | Matt Holton |
| CEO/Partner | Candace Borland |
| Association | Hockey Diversity Alliance |
| Founder & chairman | Akim Aliu |
| Director of client services ZGM | Ben Archer |
| Social media strategist ZGM | Logan Widdicombe |
| 媒介公司 | Dentsu Canada |
| Group Account Director | Lynn Mayer |
| Associate Director | Chris Pallotta |
| Supervisor | Tamara Sanchez-Vegas |
| Media Planning Assistant | Dhanushi Varma |
| Experiential Agency | SALT XC |
| 客户主管 | Nathan Brown |
| 客户总监 | Steve Benetti |
| Account Coordinator | Marc Tedesco |
| Production (Agency) | Steam Films |
| Director | James Michael Chiang |
| 执行制片 | Jill Brennan |
| Line Producer | Jeremiah LaPointe |
| 摄影指导 | Shady Hanna |
| Account - Audio Production House | Grayson Music |
| Music Director | Tyson Kuteyi |
| 音乐作曲家 | Tyson Kuteyi |
| 音乐作曲家 | Jeff Milutinovic |
| Sound Engineer | Brian Bernard |
| 后期制作 | The Vanity |
| Transfer | Andrew Exworth |
| Online Artist | Michael Medeiros |
| 制片 | Kayla Baxter |
| 后期制作 | Nimiopere |
| 剪辑师 | Raj Ramnauth |
| Assistant Editor | Bryan Rueben |
| 执行制片 | Julie Axell |