| 标题 | Don't start smoking (girl) |
| 广告公司 | hoffman |
| 广告战役 | Don't start smoking |
| 广告主 | Réseau du sport étudiant du Québec |
| 品牌 | RSEQ |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | Don't start smoking |
| 剧情简介 | The smoking prevention campaign was produced for the Réseau du sport étudiant du Québec. The media campaign aimed to convince kids 11 to 15 years old to not smoke. The project revealed the harmful effects and awakened a critical sense when dealing with tobacco products in an effort to transform a social norm. The best way to not smoke is to never start. In focus groups, young people told us that they want to be exposed to the real consequences in order to make up their own minds. It was on that premise that we decided to give the campaign a very direct tone. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | https://commencepasafumer.ca/en |
| 文案 | Étienne Bastien |
| 创意总监 | Patrick Béland |
| 美术指导 | Thomas Li Vigni |
| 制作 | One Chuck Production |
| 制片 | Marie-Luce Lessard |
| 摄影指导 | Charles Trinque |