| 标题 | Frozen-Palazzo |
| 广告公司 | M&C Saatchi |
| 广告战役 | We Hate Waste |
| 广告主 | E.ON |
| 品牌 | E.on |
| 首次发布日期 | 2016 / 12 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 剧情简介 | The integrated campaign, entitled ‘We Hate Waste’, saw a historic building in the prestigious Brera district of Milan appear completely frozen due to an air conditioner being left on for months. On the first day of the week-long stunt no branding was used, leaving the country speculating what had happened. On the second day, E.ON’s branding was revealed at an event at the historic building to discuss energy waste issue. With the stunt taking place above the world-famous Radetzky bar, people were invited to try the limited edition Radetzky-on-the-Rocks drink, custom-made for E.ON. During the installation, hundreds of passers-by stopped in the middle of the street to observe the spectacle and try to find out what was going on. To add to the drama, two fire trucks were parked on a sidewalk, with an entire brigade reacting to a seeming emergency, which included rescuing people from the windows in a crane. Irritated neighbours out in the cold reacted with protests and placards, reading: ‘Stop Waste’ and ‘Not in our area’. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 执行创意总监 | Vincenzo Gasbarro |
| 执行创意总监 | Luca Scotto di Carlo |
| Managing Partner | Vincenzo Gasbarro |
| Managing Partner | Luca Scotto di Carlo |
| Managing Partner | Head of Digital Design |
| 项目经理 | Marta Pettenuzzo |
| Social Media Manager | Serena Giovinazzo |
| Social Media Manager | Martina Fretta |
| 美术指导 | Fabio Lettieri |
| 文案 | Davide Pasquale |
| 数字艺术指导 | Claudio Laragione |
| 文案 | Giuseppina Laccarino |
| Head of Production | Federico Fornasari |
| 制作公司 | Utopia |
| 执行制片 | Francesco di Trani |
| 制作公司制片 | Nicholas Grundy |
| 制作公司制片 | Luigia Sergio |
| 制作公司制片 | Giovanni Lamonaca |
| 导演 | Alex Grazioli |
| 导演 | Head of Digital Design |
| 剪辑师 | Elia Bersani |
| 剪辑师 | Monica Magnani |
| 剪辑师 | Madlain Sabin |
| 剪辑师 | Luca Cingolani |
| 摄影师 | Marco Cremascoli |
| 后期制作 | Germano Finco |
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