| 标题 | The Marathron |
| 广告公司 | M&C Saatchi |
| 广告战役 | First ‘Real’ Game of Thrones Marathon |
| 广告主 | Sky |
| 品牌 | Sky |
| 首次发布日期 | 2017 / 8 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | When a great TV series kicks off a new season, real fans get ready by re-watching previous episodes.However, when it comes to the most spectacular TV series ever, a marathon-viewing session on the sofa just isn’t enough.For Game of Thrones, any marathon needed to be as spectacular as the series itself. So here is The Marathron: a group of marathon runners crossed Italy following a huge screen mounted on the back of a lorry that broadcast all the episodes of the previous seasons.An extraordinary feat that lasted the duration of the entire first six seasons and proved the passion for Game of Thrones knows no limits. |
| 结果 | 20.000.000 total media reachOnDemand downloads increased 60% vs Season 6Audience increased 48% vs Season 6Over 4.000.000 views of the Marathron contents |
| 媒体类别 | 事件 |
| 长度 | |
| 执行创意总监 | Vincenzo Gasbarro |
| 执行创意总监 | Luca Scotto di Carlo |
| 创意总监 | Daniele Dionisi |
| 创意总监 | Paolo Perrone |
| 文案 | Federica Scalona |
| 美术指导 | Lorenzo Guagni |
| 设计师 | Fabio Furnari |
| 设计师 | Luca Capretti |
| 客户经理 | Roberta Aiello |
| 客户经理 | Martina Colombo |
| Head Of Planning | Massimo Capucci |
| Social Media Manager | Serena Giovinazzo |
| 数字制片 | Chiara Lops |
| 制作公司 | Utopia |
| 导演 | Vincenzo Gasbarro |
| 摄影指导 | Lukasz Pruchnik |
| Brand Director | Jane Villeneuve |
| Brand Communications Manager | Cristina Cipriani |
| 广告经理 | Daniela Sirtori |
| 广告经理 | Federica Elena Ratti di Desio Levi |
| Social Media Manager | Livia Falcioni |
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