Viton Araùjo
Creative Director at FCB Lisbon
Lisboa, 葡萄牙
标题Stronger than Fiber
广告公司
广告战役 Stronger Than Fiber
广告主 Portuguese Paralympic Committee
品牌 Portuguese Paralympic Committee
首次发布日期
行业领域 运动队、体育活动
广告口号 #nopity2016
剧情简介 Portuguese people don't watch, like or care about the paralympic games. The main reason: they don't see paralympic athletes as the tough, challenge-overcoming athletes they are. We wanted to change this with the campaign #nopitty2016. The main objective of "Stronger Than Fiber" - featuring Luis Costa: the great star of the Portuguese Paralympic Delegation - is to engage the portuguese and make them part of our team in the Rio Paralympic Games 2016. 
哲学 Former military paratrooper, Luis Costa lost his leg on a motorcycle accident and today is the 5th paracyclist in the world ranking. Such an amazing story deserves to stay forever. That’s why we created the first tattoo machine in the world capable of engraving carbon fiber, the resistant material of Luis' prosthesis. More than a tattoo, it is a symbol of overcoming hardship that will give strength to the athletes in the Rio 2016 Paralympics Games. 
问题 Portuguese people don't watch, like or care about the paralympic games. The main reason: they don't see paralympic athletes as the tough, challenge-overcoming athletes they are. We wanted to change this with the campaign #nopitty2016. The main objective of "Stronger Than Fiber" - featuring Luis Costa: the great star of the Portuguese Paralympic Delegation - is to engage the portuguese and make them part of our team in the Rio Paralympic Games 2016. 
结果 The social platform of the Portuguese Paralympic Comittee never had so much engagement. Portuguese people never talked so much of our cause on internet and at the streets. The engagement the Comitte needed is being reached day by day. 
媒体类别 Web Film
长度
执行创意总监
文案
美术指导
Direction
客户经理
广告公司制片
制作公司
制作公司

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