| 标题 | Campaign for Coalition for Reform in Political Advertising 1 |
| 广告公司 | AnalogFolk |
| 广告战役 | Campaign for Coalition for Reform in Political Advertising |
| 广告主 | Reform Political Advertising |
| 品牌 | Reform Political Advertising |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 政府信息与服务 |
| 广告口号 | It's time to separate the real from the make believe |
| 剧情简介 | AnalogFolk is proud to support the Coalition for Reform in Political Advertising in creating and launching its first consumer campaign demanding government legislation to stop lies in political advertising. The impactful creative uses language and iconography from fairy tales to make the point that fictional claims should have no place in political campaigning, and uses the tagline ‘It’s time to separate the real from the make believe’. The campaign is running across social media, online and across outdoor sites and encourages viewers to sign a petition at change.org/p/reformpoliticalads that demands legislative change. Executions include Theresa May looking like a pantomime villain, with the headline: "Families pay £1000 more tax a year since the evil curse befell the kingdom." and Jeremy Corbyn dressed as Little Red Riding Hood carrying the headline “10,000 more jobs have been created under the magic rock in the forest.” As the Coalition states, political advertising is currently free to make wild and unsubstantiated claims. This is because, shockingly, campaign material in the UK is not regulated. Indeed, there’s nowhere to complain to if a voter believes that a political ad is dishonest. And with no regulator or body responsible, nobody has the power to remove political advertising that is misleading or indecent. You can sign a petition at www.change.org/p/reformpoliticalads to demands legislative change. Print advertisement created by AnalogFolk, United Kingdom for Reform Political Advertising, within the category: Public Interest, NGO. |
| 媒体类别 | 平面 |
| 创意总监 | James North |
| 美术指导 | Jose Maria Gonzalez |
| 美术指导 | Matt Fenn |
| 文案 | James North |
| 文案 | Simon Richings |
| 插图画家 | Jose Maria Gonzalez |
More Work
SEE ALLCampaign for Coalition for Reform in Political Advertising 3
- 品牌:
- Reform Political Advertising
- 广告公司:
- AnalogFolk
Campaign for Coalition for Reform in Political Advertising 2
- 品牌:
- Reform Political Advertising
- 广告公司:
- AnalogFolk
Story Studio
- 品牌:
- Sainsbury's
- 广告公司:
- AnalogFolk
Thierry Henry in Rome
- 品牌:
- Booking.com
- 广告公司:
- AnalogFolk
Keep Up
- 品牌:
- Virgin Media
- 广告公司:
- adam&eveDDB
True Life Costs
- 品牌:
- Volkswagen
- 广告公司:
- adam&eveDDB
Recipe
- 品牌:
- Marmite
- 广告公司:
- adam&eveDDB
Plates
- 品牌:
- Marmite
- 广告公司:
- adam&eveDDB