| 标题 | Story Studio |
| Brief | Christmas is for sharing. To help its customers create quality moments with their loved ones, Sainsbury's turned families into filmmakers. With the brand’s free stop motion mobile app and cardboard cutout characters, fans made 19 million movies over the holiday season and fostered long term creativity. |
| 广告公司 | AnalogFolk |
| 广告战役 | Story Studio |
| 广告主 | Sainsbury's |
| 品牌 | Sainsbury's |
| Posted | 11月 2017 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | Sainsbury's reached millions during Christmas 2016 with their stop-motion animation, 'The Greatest Gift'. But after the ad, how could they keep the brand and its message that ‘Christmas Is For Sharing’ front of mind across the long, crowded, Christmas period? Introducing 'Story Studio', a free stop-motion movie creation app allowing kids and parents alike to share time together creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Across the Christmas period, over 1.9 Million new movies were created, with 175k of those on Christmas day. |
| 媒体类别 | Applications |
| 执行创意总监 | Simon Richings |
| 创意总监 | Alistair McKnight |
| 文案 | Rhian Greener |
| 美术指导 | Ana Lugulescu |
| UX | Neil DAWSON |
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