| 标题 | Smile-Soap |
| Brief | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| 广告公司 |
TBWA\Switzerland AG
|
| 广告战役 |
Smile-Soap
|
| 广告主 |
SBB AG
|
| 品牌 |
SBB
|
| Posted | 11月 2021 |
| 行业领域 | 企业传播
|
| 剧情简介 | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| 问题
| The purpose of SwissPass Smile, the digital Platform for Youth and Families of the Swiss Federal Railways is, to enhance the travel experience. During the pandemic, using public transport became more risky. With our idea we wanted to tackle this issue and motivate kids to wash their hands more often. |
| 媒体类别 |
案例研究
|
| 执行创意总监 |
Manuel Wenzel
|
| 客户总监 |
Nadja Stickl
|
| 创意总监 |
Angelo Sciullo
|
| 美术指导 |
Isabelle Benz
|
| 文案 |
Lisa Bolte
|
