| 标题 | The cheesiest song ever |
| Brief | Idea: Since the McRaclette is the most beloved Burger in Switzerland, we made a love song.In the words of the GenZ: the cheesiest Song ever. This has been done in co-creation with three Swiss rappers. They co-created the Song during an Insta-Livestream, where the GenZ was contributing the lyrics to directly in the comments, engaging live with the rappers.The song lyrics were then curated and the final song “Cheesy” was released on all streaming platforms.ExperienceDuring a 30-Minute livestream of Swiss Rappers (signed by Sony Music and Universal) more than 4000 people co-created the cheesiest song, by writing their lines/lyrics directly in the comments. The GenZ was jamming live with their stars on the McDonald’s Instagram channel – and out of 1200 lines shared the rappers then curated and finecomposed the first co-created rap song ever. |
| 广告公司 | TBWA\Switzerland AG |
| 广告战役 | The cheesiest song ever |
| 广告主 | McDonald's |
| 品牌 | McRaclette |
| 首次发布日期 | 2022 / 12 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | The McRaclette is a single-market product since 10+ years in Switzerland – with iconic Swiss Cheese on it. Furthermore Raclette-Cheese is part of swiss culture and loved in all parts of Switzerland: the German-, Italian-, and French-speaking part. That’s why the lyrics of the Cheesiest Song ever contains lyrics mixed from these languages. And the Rappers represented the two largest parts. German is spoken by 63% and French part by 22,6% of the Swiss population. |
| 媒体类别 | 互动 |
| 首席创意官 | Manuel Wenzel |
| 创意总监 | Reto Clement |
| 美术指导 | Davide Schenker |
| Group Account Director | Nadja Stickl |
| 制作公司 | MYGOSH |
| Social Media Director | Michelle Steinauer |
| 文案 | Alina Biedermann |
| Video Producer | Domenico Catena |
| Video Producer | Fabrice Studer |
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