标题 | Cutcakes – Generations |
广告公司 | TBWA\Switzerland AG |
广告战役 | Cutcakes |
广告主 | Terre des femmes |
品牌 | Terre des femmes |
首次发布日期 | 2023 / 5 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Often FGM is being seen as an integral part of the festivities around a girl becoming a woman. In middle Europe, parties usually feature a cake that makes the event a festivity. Victims of FGM have no reason to celebrate. And not every ritual is a celebration. To raise awareness for the cause, we launched a campaign for social media and print on the international day of genital autonomy: CUTCAKES. It features flashy imagery of vulva cupcakes, visualizing data around FGM.The almost happy campaign imagery paired with devastating messages and data visualization polarized amongst the audience and by doing so, educated them. |
媒体类别 | 平面 |
首席创意官 | Manuel Wenzel |
创意总监 | Angelo Sciullo |
美术指导 | Katharina Binder |
制片 | Fabrice Studer |
Public Relations | Lisa Kaiser |
文案 | Sarah Rüegger |
Group Account Director | Jasmine Pierce |
摄影师 | Sven Germann |
Retoucher | Noemi Rubera |